Zendaya and Sydney Sweeney have had enormous success since the premiere of Euphoria in 2019, steadily solidifying their positions as two of Hollywood’s most promising young actors.Sweeney, 26, has quickly become just as well-known as Zendaya, 27, despite the latter’s prominence as the show’s lead star during its initial run on HBO. Sweeney appeared in other TV series and films in the years that followed.However, experts have noticed that the two seem to be adopting noticeably different ways to becoming the top females in the industry; Zendaya might end up having “greater Tinsel Town longevity.”When Euphoria first appeared on the Disney Channel, the American actress was more well-known. Since then, she has starred in popular franchises like Spider-Man: Homecoming and Dune.But ever since Euphoria’s second season debuted in 2022, the Malcom & Marie actress has been picky about the roles she accepts.Dune: Part Two was the first big-screen release of the year. It capitalised on the original film’s success with an extravagant advertising tour that featured the fashion diva stealing the show with a variety of breathtaking themed ensembles.Despite having a $190 million budget, the movie made $82.5 million on its first weekend at the box office. With a third confirmed, the film has made over $704 million globally to far. A few months later, Zendaya made her big-screen comeback in the less ambitious film Challengers, directed by Oscar-nominated Luca Guadagnino.Despite spending $55 million on production, the R-rated drama about a tennis player earned $15 million at the domestic box office, placing it in first place.Although some may find the box office total to be modest, the director has never had a better opening weekend in his career. By contrast, it took seven weekends for his critically acclaimed film Call Me by Your Name, starring Timothée Chalamet, to break the $6 million barrier.However, the movie has been well-received by critics, who have complimented Zendaya’s “flawless” performance in particular. As of right now, Rotten Tomatoes has given the movie an 89% rating.”Zendaya’s strategy of combining big grossing films with indie films gives her the power to highlight mix of talents to maintain leading lady star power in Hollywood,” noted Eric Schiffer, a PR and social media expert. In the current era of film and television, “mixing box office hits with character-driven low-budget films is on target to drive revenue success and artist authority.”I think that’s always been a massive anxiety of mine: this idea that people will just be like, “Actually, I know I’ve been with you since you were 14, but I’m over you now because you’re boring.” Zendaya told Vogue magazine this in response to her reluctance to be in the spotlight for too long at a time.During the same interview, the actress disclosed her aspirations to become a director, which PR consultant Eric Yaverbaum says is driving her career choices.The CEO of Ericho Communications said, “Zendaya is a great case study in strategic brand building for a performer.”In interviews, she has stated that becoming a director and working in front of the camera is her ultimate dream. She has also expressed her desire to see more Black women, like herself, cast in films and given more space in the media.She created her brand at a young age, and because to her Disney upbringing and later leading parts, she became well-known. Because her blockbuster selections have been both widely and critically appreciated, “that allows her to be highly selective with other roles she takes on and is incredibly smart for someone who wants to establish themselves as a serious artist who can also bring in viewers.”Yaverbaum went on, “And her character-driven, lower budget choices have strengthened her profitability, talent, and taste.” Her career as an actor and filmmaker will be well-positioned for success thanks to her combination of choices. “Zendaya has openly discussed her obsession with technique and perfectionism in her work for a long time, and her project selections strongly reflect this.”Meanwhile, Sweeney began acting at 12 and had starred in The Handmaid’s Tale and Sharp Objects before Euphoria, but the HBO show was most certainly her big break.Her portrayal of Cassie garnered her plaudits in the second season, and after Euphoria’s second season concluded, the actress maintained the momentum by taking on a variety of television and cinema projects.She made her screen debut in a criminal drama film that debuted on HBO in the US and went on to gross $1.4 million globally after being released in theatres abroad. The actress made an impact on the big screen with the romantic comedy Anyone But You, after appearing in another lower-budget film, Americana.The movie, which she co-starred in with Glen Powell, led her to refute rumours of a romantic involvement. It opened to a $6.3 million opening weekend gross. Nonetheless, the film has subsequently produced an astounding $219 million in revenue despite having a $25 million budget.