Sydney Sweeney, an actress best known for her parts in the romantic comedy “Anyone But You” and the HBO series “Euphoria,” has accepted a new position as a worldwide brand ambassador for the hair care company Kérastase. 

Sydney exudes warmth and appeal both on and off screen, and I find her to be genuinely courageous. Fearless in her choice of roles, hair, beauty, and style, and fearless in being unapologetically Syd while having a wide range of skills and passions. She addresses her audiences with a passion, attention to detail, and a sense of humor that instantly puts you at ease. The Kérastase woman is this. The worldwide brand president of Kérastase, Rosa Carriço, remarked, “One who dares and one who embraces their own journey.”

The business stated that Sweeney was selected as the brand’s ambassador because of her capacity to personify the Kérastase woman in all facets of her life.  

“It seems unbelievable that I became a Global Brand Ambassador for Kérastase today. It means so much to me to be collaborating with a company of that caliber. Being innovative, authentic, and firmly believing in my actions are qualities that I find beautiful. These elements, in my opinion, are consistently captured in all Kérastase advertisements, not to mention how incredibly stylish they are. Sydney Sweeney said, “I am excited to show you what we have been up to.”